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Unlike others in the industry, we don’t have any fancy words to hide behind. Aventon’s story is simple- less talk, more do.  And our mission has always been headstrong- superior quality, attention to detail, and hands on manufacturing.  We believe that, “if you put in love and build it, the fans will come.”

Our history is best reflected by the man who built the brand: J.W. who without missing a beat, went from college graduation to bike infatuation.  In 2013 J.W. set out to create a entry level fixed gear frame that he felt was missing on the streets.  Through bumps in the road, trial and error, and determination, Aventon was born and realized.

It did not take long before we were unsatisfied with third party suppliers, so we sought out to tackle that problem.  If we couldn’t find a quality supplier, we just had to become one.

No longer tethered by slow lead times and poor service, we began building a strong team in both manufacturing and design.  Presently, we stand over 100 employees strong at both our factory and office level, with industry leading talents who share the same passion.

It’s been a long road we’ve traveled.  The bumps and scratches have made us who we are but innovation and creation will drive us forward.  Push on.


Upzy (formerly known as Super Scooter Store) is proud to be an Authorized Dealer for all Aventon products.

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