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Madd Gear


At MADD we’ve got it covered – we listen to what our riders want and make it happen!

Mixing business with play is part of our makeup but we always get the job done.
MADD was formed back in 2002 by Mike Horne who had the vision to create an Aussie brand for Aussie kids.  With Australia being known for iconic outdoor sports we are once again at the forefront with our can-do attitude which we have taken to the world.
Due to a growing international fan base and fast increasing demand for MGP (Madd Gear Pro) products 2010 proved a busy year with MGP exploding into the USA, UK and European markets with sales offices and Pro Teams established to keep a finger on the pulse of international trends.
Having Pro Teams around the world also aids in our development and testing, allowing us to build the best products to meet the high standards of today’s riders.  All MADD products are tested to the highest standards by independent laboratories in compliance with the required local and retail legislature.  Our in-house Quality Assurance department is at the forefront of trends and testing requirements which ensures our products are second to none.
Head Office is located in Australia where it all started back in 2002.   It is here where major product and event activity is  generated before flowing through on a daily basis to the International MADD crew.
MADD and Team MGP are  involved in our local and global community giving back time, skills and product to help develop the industry and its riders.  We regularly take the Team on tour to ensure our regional fans get a piece of the action their city counterparts often see!

By sponsoring events, volunteering time for instructional camps and programs, judging competitions and donating product to fundraisers and events you can be assured that if it’s to do with action MADD and MGP will be involved!


MADD will continue to support the sports they are involved in through grassroots marketing campaigns, sponsoring local events and promoting Team MGP both in Australia and overseas.
While Australia is leading the way the global  market continues to expand and MADD is also sponsoring Pro Teams in the USA, UK and Europe reaching riders across the globe….as we approach our 10 year anniversary who knows what the future brings…one thing’s for sure…it’s MADDD!


Upzy is proud to be an Authorized Dealer for Madd Gear products.